-Strategic Objective-
Position the Zoe bag as a key seasonal accessory through targeted influencer amplification.

-Execution-
Curated Gen Z influencer guestlist and executed nano seeding strategy across 10 creators. Coordinated vendor partnerships and managed event logistics including floral installations and press interactions.

-Impact-
104 attendees
193 social media coverage clips
Earned Media Value: ₹90.83 Lakh
PR Value: ₹2.72 Crore