-Strategic Objective-
Reinforce Tarun Tahiliani as a pioneer of Indian fashion while strengthening international visibility among Middle Eastern fashion media.

-Strategy-
The celebration was positioned as an immersive heritage experience rather than a conventional anniversary event. Key editors from the Middle East were invited to create cross-market visibility aligned with the brand's expansion plans.

-Execution-
The event was hosted at the historic British Residency and Falaknuma Palace in Hyderabad. The afternoon featured an intimate address by Tarun Tahiliani discussing the evolution of his signature drape, followed by a curated exhibition of inspirations and archival work.
The evening culminated in a grand runway presentation showcasing the latest couture collection alongside the launch of the luxury prêt line OTT.
Pre-event editorial placements were secured across leading publications including Vogue, ELLE, GQ, Harper's Bazaar and Esquire. On-ground interviews were facilitated with Vogue Arabia, Emirates Woman and Mojeh.

-Impact-
32+ editorial features
80+ Instagram posts and reels
40+ Instagram stories
Total Media Value: ₹4.82 Crore
Total PR Value: ₹14.47 Crore