-Strategic Objective-
Drive cultural relevance and engagement by positioning the game within lifestyle and comedic creator communities.

-Strategy-
Influencer partnerships focused on lifestyle and comedy creators to capture the chaotic and playful nature of the game. PR packages were designed for organic digital storytelling.

-Execution-
Curated influencer collaborations, executed PR gifting initiatives and managed campaign storytelling across social platforms.

-Impact-
10% increase in sales
20,000+ follower growth
Earned coverage including ELLE India feature